News Release
Date Added :2009-10-28
News Release
Flick2play, the unique new player in the Internet Social Networking market, launches.
- Australia’s first music specific social networking site
- A Genre Channel based model
- A forum for everyone, from the kid next doors garage band to the polished and experienced pro
- In site video clip building features that form a unique and powerful tool for artists
- Designed with artists, fans and venues in mind
- Australian concept, Australian owned
GOLD COAST, November 2009 - The website www.Flick2play.com launches after more than 12 months of conceptualizing, design and development. Flick2play is the very latest social networking site for artists, music lovers and venue owners. It is an extensive and flexible one stop shop solution for all of their individual needs. It provides a broad range of FREE, state of the art tools allowing viewers and artists to create their "Own Stage". Flick2play combines attributes from many popular sites with its own unique features. The site’s goal is to lead the market in its segment, meeting the ever changing needs of musicians and fans alike; to be the music lover’s first point of call.
Various tools offered by the site include the ability to upload and view music related videos through the site’s proprietary video player, based around a genre specific array of channels. The artists profile creates their own channel. Gig guides can be searched through location relevant venue listings or through the artists own Events Calendar in their profile. All of these are powerful tools but above all else, ease of use was the paramount consideration in the development of the site.
David Donovan, Flick2play’s co-owner says, " Flick2play came from an idea that Tim (Tim Rickard, co-owner) and I had to build a website that gave musicians, of all abilities, a forum to display their talent to the world. Most musos play purely for the love of their music but we felt that most of them had no accessible opportunity to showcase their talents. We could find sites that could do some parts of what Flick2play can do but they all seemed very intimidating for the average artist. These are just normal people like you and I. They don't have polished, expensive, professionally produced video clips. Through the tools on the site, we have made it possible for anyone to be able to build Video Clips of their music to show the world! Flick2play will resonate with users everywhere because music is at the heart of so many people's lives."
Flick2play has the goal of becoming the premier website for music related social networking. The development team has very specific goals in the short and midterm to not only improve but expand the many unique features and the reach of the site. "In the not too distant future, Dave and I see an artist’s Flick2play Channel being their primary contact point with their fans and the world" says Tim Rickard.
The business model created in the Flick2play site is unique and allows for advertisers to easily and directly target specific markets within the music fan spectrum. The ability to carefully target consumers of all tastes and ages is expected to yield very high CPC% (cost per click) efficiency. This makes it a very cost effective option for advertisers. Flick2play expects exponential growth through 2009-2010 as artists, viewers, venues and advertisers are attracted by its unique offering. " As with other social networking sites, we also expect the now common ' natural internet growth ' to help us build a robust network of artists and viewers. At the same time though, by adopting the principles of the relatively new Science Of Networking, we will be leaving a lot less to chance."
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